Commercials are serious business and what may look like fluff to you has been carefully choreographed for months to present just the right mix of what the product or company’s goals are for each campaign
Great commercials are mini films with a message, calls to action and targeted to specific audiences. One of the great things about commercials is with the budgets they have no is not an option. You are asked to do the impossible and still make the product look good so it sells.
In my 20 years of working in the film business, I learned a lot about brand management, reputation, messaging, identity, style guides, subliminal language, first reactions, consumer psychology and a whole lot more.
All of this plays a role in the work I do today with soloprenuers and mid-size companies.
Here is a sampling of the brands I’ve been fortunate enough to work with over the years. At least 50 (I lost track) of them were in various Superbowls.